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Marketing Communications for the Luxury Lifestyle Industry

Reaching Affluent Consumers Who Sail the Sea and Surf the Web

Global Yachting Media’s luxury brand campaigns leverage multiple mediums to reach affluent consumers where they are at – including the World Wide Web. More advertising dollars are moving online, and luxury advertising is no exception.

In fact, the Internet is a key driver in premium and luxury good sales – and it can be just as influential as television and magazine ads, according to a study from the Internet Advertising Bureau and design magazine Wallpaper.

Studies show the Internet drives luxury goods sales

Seventy-two percent of survey respondents said they purchased luxury goods as a result of seeing an Internet advertisement, followed closely by magazines (70 percent) and television (62 percent). What’s more, the study revealed, luxury consumers spend more time on the Web than they do with any other media.

With Internet connections and plasma screen TVs on yachts sailing the world over, you don’t have to wait until your target audience this dry land. You can reach consumers who enjoy the yachting lifestyle on land or on sea.

Contact us today to learn how Global Yachting Media can help you leverage the power of the Web to reach affluent consumers.